What’s the reason behind this sudden rise in popularity of these short video platforms? The main reason is its ‘snackable’ form. ![]() They are gaining popularity on mobile devices where viewers need to consume content on the go. ![]() Shorts are attention-grabbing and highly engaging with the aim to gain more likes and comments. Short videos can be of different forms, from lip-syncing to tutorials and how-to do demonstrations. For example YouTube shorts are upto 60 seconds long, Instagram reels are about 90 seconds long while Facebook reels are 15 seconds or less. What’s considered a short form video depends on the platform. Short form videos are relatively short, lasting somewhere between a few seconds to a few minutes. ![]()
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